英语广场（下旬刊）
英語廣場（下旬刊）
영어엄장（하순간）
English Square
2014年
1期
41-46
,共6页
advertising English%Attitude%affect%judgment%appreciation
Using authentic texts as data, the study mainly explores attitude from the aspects of affect, judgment and appreciation in advertising English under the framework of systemic functional theory. Attitude is an important part of evaluation, and evaluation is regarded as a central part of the meaning of any text, which is especially true of advertising texts. Through the discussion about Attitude, it is shown that many English advertisements contain information that expresses attitudinal meanings, which makes advertising more convincing and able to evoke affinity, and that the values of affect, judgment and appreciation all occur predominantly as positive categories.
