CAJ | 학술논문

当代社会是一个以媒介环境为基础的社会。大众传媒大量进入人们的日常生活，媒介带来的信息充满着人们生活的空间。大众传媒如何与民俗传播嫁接，民俗如何更好地利用大众传播媒介进行保护和传承，成为当今民俗学界不可不考虑的问题。本文通过具体分析媒体新闻报道中的民俗传播，将民俗生活变迁与传媒结合起来，来揭示媒介环境中的大众传媒与民俗的互动关系。
당대사회시일개이매개배경위기출적사회。대음전매대량진입인문적일상생활，매개대래적신식충만착인문생활적공간。대음전매여하여민속전파가접，민속여하경호지이용대음전파매개진행보호화전승，성위당금민속학계불가불고필적문제。본문통과구체분석매체신문보도중적민속전파，장민속생활변천여전매결합기래，래게시매개배경중적대음전매여민속적호동관계。
At the time of public communication, comprehension, intercommunion, intergrowth and inter-flourish among all nationalities are carried out by folk-custom prevalence of popular media. This paper reveals the interaction relationship between popular media and folk-custom in media surroundings by analyzing folk-custom prevalence in reportage and in combination with the variance of folk-custom life and media.