CAJ | 학술논문

在农产品贸易全球化的今天，农产品创立品牌，走品牌营销之路已经成为当今农产品市场竞争的必经之路。结合吐鲁番地区农业发展的特点，通过总结吐鲁番地区农产品品牌营销发展现状，提出具有吐鲁番特色的农产品品牌营销策略，完善吐鲁番地区现有的农产品营销方式，从而增加农民的收入以及提高农产品加工销售企业的经济效益。
재농산품무역전구화적금천，농산품창립품패，주품패영소지로이경성위당금농산품시장경쟁적필경지로。결합토로번지구농업발전적특점，통과총결토로번지구농산품품패영소발전현상，제출구유토로번특색적농산품품패영소책략，완선토로번지구현유적농산품영소방식，종이증가농민적수입이급제고농산품가공소수기업적경제효익。
Today, globalization of agricultural trade has made it necessary for agricultural products to set up its own brand and develop brand market- ing. This paper proposed an agricultural brand marketing strategy for Turpan area based on its agricultural product speciality and development situa- tion. This strategy is to improve the current agricultural brand management in Turpan and increase farmers＇ income and the economic efficiency of a- gricuhure manufacture and trade enterprises in the long term.