新疆职业大学学报
新疆職業大學學報
신강직업대학학보
JOURNAL OF XINJIANG EMPLOYEE UNIVERSITY
2012年
2期
1-3
,共3页
新疆%民族%餐饮%品牌文化
新疆%民族%餐飲%品牌文化
신강%민족%찬음%품패문화
Xinjiang%nationality%catering%brand culture
餐饮品牌文化建设包括外显文化和内隐文化两个层面的内容。目前，新疆民族特色餐饮产业面临前所未有的发展机遇。发展壮大新疆民族特色餐饮产业必须大力推进品牌文化建设。本文从外显文化和内隐文化两个层面提出了新疆民族特色餐饮品牌文化建设的途径。
餐飲品牌文化建設包括外顯文化和內隱文化兩箇層麵的內容。目前，新疆民族特色餐飲產業麵臨前所未有的髮展機遇。髮展壯大新疆民族特色餐飲產業必鬚大力推進品牌文化建設。本文從外顯文化和內隱文化兩箇層麵提齣瞭新疆民族特色餐飲品牌文化建設的途徑。
찬음품패문화건설포괄외현문화화내은문화량개층면적내용。목전，신강민족특색찬음산업면림전소미유적발전궤우。발전장대신강민족특색찬음산업필수대력추진품패문화건설。본문종외현문화화내은문화량개층면제출료신강민족특색찬음품패문화건설적도경。
Brand culture construction of catering includes two layers of content, which is explicit culture and. implicit culture. Xinjiang nationality characteristic catering industry has in face of unprecedented opportunity to develop at present. In order to develop and strengthen Xinjiang nationality characteristic catering industry, impelling brand culture construction vigorously is necessary. This paper puts forward tile specific approach, which is concerning the brand cuhure construction of Xinjiang nationality characteristic catering industry, from two layers of content, which is explicit culture and implicit culture.
