天津市财贸管理干部学院学报
天津市財貿管理榦部學院學報
천진시재무관리간부학원학보
JOURNAL OF TIANJIN INSTITUTE OF FINANCIAL AND COMMERCIAL MANAGEMENT
2012年
2期
10-15
,共6页
邮政物流%战略定位%发展
郵政物流%戰略定位%髮展
유정물류%전략정위%발전
Postal Express%strategic position%developing
本文通过深入调研,对天津市邮政速递物流有限公司所面临的外部宏观环境、内部自身优劣势进行了分析,总结出天津市邮政速递物流有限公司应当如何应对内外部环境,从而将威胁和劣势变为挑战和机遇。在提出的战略定位基础上,针对企业自身优势和不足,提出了"46321"发展举措,即夯实四大能力,实施六大战略,突出三大层面,加强两大运营,实现战略定位与目标。并给出了相关的实施措施和风险控制过程。
本文通過深入調研,對天津市郵政速遞物流有限公司所麵臨的外部宏觀環境、內部自身優劣勢進行瞭分析,總結齣天津市郵政速遞物流有限公司應噹如何應對內外部環境,從而將威脅和劣勢變為挑戰和機遇。在提齣的戰略定位基礎上,針對企業自身優勢和不足,提齣瞭"46321"髮展舉措,即夯實四大能力,實施六大戰略,突齣三大層麵,加彊兩大運營,實現戰略定位與目標。併給齣瞭相關的實施措施和風險控製過程。
본문통과심입조연,대천진시유정속체물류유한공사소면림적외부굉관배경、내부자신우열세진행료분석,총결출천진시유정속체물류유한공사응당여하응대내외부배경,종이장위협화열세변위도전화궤우。재제출적전략정위기출상,침대기업자신우세화불족,제출료"46321"발전거조,즉항실사대능력,실시륙대전략,돌출삼대층면,가강량대운영,실현전략정위여목표。병급출료상관적실시조시화풍험공제과정。
The research group has made a conclusion that Tianjin Postal t~xpress Loglsncs Company should turn the threats and shortcomings into challenges and chances by studying the strength and weaknesses of the external and home environment that the company is facing. On the basis of strategic position, the group proposes a measure which is called "46321" that will strengthen 4 abilities, work out 6 strategies, project 3 structures, strengthen 2 operations, achieve the goal and make the strategic position. Meanwhile it offers some related measures and risks control procedures.