CAJ | 학술논문

旅游业，21世纪的朝阳产业，在国民经济发展中的经济作用日益显现。而旅游上市公司，作为旅游企业中的佼佼者，对旅游业发展的影响极为深远。在旅游上市公司的相关研究中，公司绩效评价是十分重要的内容。文章选取我国16家旅游上市公司为研究对象，以2009年经营数据为基础，运用AHP／DEA模型，对旅游上市公司的经营绩效进行评价，最后得到16家旅游上市公司的经营绩效全排序，并由此对各类型旅游上市公司的经营绩效进行差异化分析。
여유업，21세기적조양산업，재국민경제발전중적경제작용일익현현。이여유상시공사，작위여유기업중적교교자，대여유업발전적영향겁위심원。재여유상시공사적상관연구중，공사적효평개시십분중요적내용。문장선취아국16가여유상시공사위연구대상，이2009년경영수거위기출，운용AHP／DEA모형，대여유상시공사적경영적효진행평개，최후득도16가여유상시공사적경영적효전배서，병유차대각류형여유상시공사적경영적효진행차이화분석。
Tourist industry is a promising industry in the 21 century, and its economic role appears increasingly in the na- tional economic development, while listed tourism companies, as the champions in tourist industry, have a profoand impact on the tourism development. In the relevoant study of listed tourism companies, the companies＇ operational effectiveness is an im- partant content. In this paper, we evaluate the operational effectiveness of 16 listed tourism companies by using AHP/DEA model which based on the operational data in 2009, we get the operational effectiveness ordering of the companies, and we analysis the difference of effectiveness between different categories of listed tourism companies.