CAJ | 학술논문

旅游业与体验经济有着天然的对接性，旅游消费者行为特征也正发生着趋向文化体验的深刻变化。在这一背景下文化旅游地大力发展文化体验旅游并以此传承和发展旅游地文化，实现着文化旅游地经济又好又快发展。文章以贵州省贵阳市青岩古镇为研究对象，通过对旅游者体验行为的前期、中期和后期的问卷调查发现：在体验经济时代下，旅游者对古镇文化旅游的需求日益增加；旅游方式逐渐以休闲体验为主导；对古镇在体验经济时代下的文化传承和发展愿望日益强烈等。基于此，从空间结构优化、文化活动设计、文化内涵挖掘和协调持续发展四方面，针对性地提出了体验经济时代下古镇文化传承与发展的对策与建议，为古镇体验旅游与文化传承的协调发展提供了参考依据。
여유업여체험경제유착천연적대접성，여유소비자행위특정야정발생착추향문화체험적심각변화。재저일배경하문화여유지대력발전문화체험여유병이차전승화발전여유지문화，실현착문화여유지경제우호우쾌발전。문장이귀주성귀양시청암고진위연구대상，통과대여유자체험행위적전기、중기화후기적문권조사발현：재체험경제시대하，여유자대고진문화여유적수구일익증가；여유방식축점이휴한체험위주도；대고진재체험경제시대하적문화전승화발전원망일익강렬등。기우차，종공간결구우화、문화활동설계、문화내함알굴화협조지속발전사방면，침대성지제출료체험경제시대하고진문화전승여발전적대책여건의，위고진체험여유여문화전승적협조발전제공료삼고의거。
Tourism has a natural joint with experiencing economy. At the same time, the tourists＇ behavioral characteristics also rectify the profound change that is being inclining to culture experiencing. The fruitful culture attractions cater to this change and develop the cultural experiencing tourism and depend on it to inherit and develop culture vigorously in order to realize the de- velopment of economy of cultural destination well and quickly. This article takes a typical example of Qingyan ancient town, Guiy- ang, as the object of study and makes questionnaire for 360 ancient town＇ s tourists to study their behavior under the experiencing economical era and analyzes the basic behavioral characteristics of tourists in order to provide important references for the heritage and development of cultural attractions of Qingyan ancient town Guiyang, At last, this article aims at presenting four suggestions, namely optimizing spatial structure, designing cultural activities, digging out cultural connotation under the experiencing economical era and coordinating sustainable developments in order to provide references for the tourism development and cultural heritage of towns.