CAJ | 학술논문

近年来,市场营销专业人才需求数量始终排在企业需求的首位,企业对高端技能型市场营销人才的需求较旺。从岗位需求以及企业对人才知识、素质的要求两个方面分析了企业对营销人才的需求现状,并以此为依据提出了完善我校市场营销专业人才培养方案的具体内容。
근년래,시장영소전업인재수구수량시종배재기업수구적수위,기업대고단기능형시장영소인재적수구교왕。종강위수구이급기업대인재지식、소질적요구량개방면분석료기업대영소인재적수구현상,병이차위의거제출료완선아교시장영소전업인재배양방안적구체내용。
In recent years,marketing major talents are on the top of the demanding list of enterprise need,and enterprises are in urgent need of advanced skillful marketing talents.Demand status of enterprise for marketing personnel is analyzed from two aspects,i.e.post demand and demand for knowledge and quality respectively.Based on this,concrete contents of the professional personnel cultivation project for marketing major is put forward.