CAJ | 학술논문

为准确把握大学生电信服务消费行为,采用景奉杰老师结合电信服务消费特征修订后的CSI量表,对南京大学生电信服务消费市场进行测量,探寻出大学生电信服务消费可细分为3个市场,即品质时尚型、享乐时尚型和品牌时尚型。
위준학파악대학생전신복무소비행위,채용경봉걸로사결합전신복무소비특정수정후적CSI량표,대남경대학생전신복무소비시장진행측량,탐심출대학생전신복무소비가세분위3개시장,즉품질시상형、향악시상형화품패시상형。
In order to grasp the university students telecom services consumption behavior accurately, it uses the revised CSI by Jing Feng-jie combining with the characteristics of the telecomservices consumption to research the university students telecom services consumption market segmentation. Finally, it found out that the market is divided into three markets： the qualityfashion type, the pleasure-fashion type and the brand-fashion type.