体育科学研究
體育科學研究
체육과학연구
SPORTS SCIENCES RESEARCHES
2012年
3期
4-10
,共7页
户外用品%企业%价值评估%UFCF模型
戶外用品%企業%價值評估%UFCF模型
호외용품%기업%개치평고%UFCF모형
outdoor%enterprise%value evaluation%UFCF model
户外用品行业是一个极具发展潜力的新兴行业，但是由于技术、资金、品牌等方面的问题，我国户外用品企业的价值还未得到市场的充分认可。探路者户外用品股份有限公司是我国户外用品知名企业，利用无杠杆自由现金流折现模型（又称UFCF模型）对探路者户外用品股份有限公司的价值评估结果表明，我国户外用品企业的价值被明显低估。展开对我国户外用品企业的价值评估，提高市场对我国户外用品企业的认可度，将会对户外用品行业的发展起到巨大的促进作用。
戶外用品行業是一箇極具髮展潛力的新興行業，但是由于技術、資金、品牌等方麵的問題，我國戶外用品企業的價值還未得到市場的充分認可。探路者戶外用品股份有限公司是我國戶外用品知名企業，利用無槓桿自由現金流摺現模型（又稱UFCF模型）對探路者戶外用品股份有限公司的價值評估結果錶明，我國戶外用品企業的價值被明顯低估。展開對我國戶外用品企業的價值評估，提高市場對我國戶外用品企業的認可度，將會對戶外用品行業的髮展起到巨大的促進作用。
호외용품행업시일개겁구발전잠력적신흥행업，단시유우기술、자금、품패등방면적문제，아국호외용품기업적개치환미득도시장적충분인가。탐로자호외용품고빈유한공사시아국호외용품지명기업，이용무강간자유현금류절현모형（우칭UFCF모형）대탐로자호외용품고빈유한공사적개치평고결과표명，아국호외용품기업적개치피명현저고。전개대아국호외용품기업적개치평고，제고시장대아국호외용품기업적인가도，장회대호외용품행업적발전기도거대적촉진작용。
The outdoor industry in China is a new industry with great potentials. However, due to the problems as technique, capital and brand, the value of outdoor enterprise in China has not been fully recognized by market. TOREAD is the leading outdoor enterprise in China. The evaluation of TOREAD＇ s value by UFCF model indicates,the value of outdoor enterprise in China is obviously underestimated. The value evaluation of outdoor enterprise may raise market recognition of outdoor enter- prise and drive the development of outdoor industry in China.
