CAJ | 학술논문

为调查地震后大学生旅游者对四川众多旅游目的地的感知形象、重游意愿等问题,通过实证调研发现：旅游目的地资源质量、感知价值和总体满意对大学生旅游者的重游意愿具有显著影响;旅游资源质量、旅游接待质量和感知价值对大学生旅游者的满意度有很强的影响。
위조사지진후대학생여유자대사천음다여유목적지적감지형상、중유의원등문제,통과실증조연발현：여유목적지자원질량、감지개치화총체만의대대학생여유자적중유의원구유현저영향;여유자원질량、여유접대질량화감지개치대대학생여유자적만의도유흔강적영향。
To investigate the influence factors on domestic college students’ perception of tourism image,revisiting willingness and other issues,an empirical study was made after earthquake in Sichuan.The findings show that tourism resources quality,perceived value and overall satisfaction on tourist revisiting intention has significant effect,more importantly,tourism resources quality,reception quality and perceived value have strong influences on tourists’ satisfaction.