柳州职业技术学院学报
柳州職業技術學院學報
류주직업기술학원학보
JOURNAL OF LIUZHOU VOCATIONAL & TECHNICAL COLLEGE
2012年
3期
29-32
,共4页
高职院校危机%危机传播管理%必要性%舆论
高職院校危機%危機傳播管理%必要性%輿論
고직원교위궤%위궤전파관리%필요성%여론
vocational colleges crisis%crisis communication management%guide public opinion
高等职业院校危机传播管理是化解危机的有效途径,在分析高职院校危机内涵及特点基础上,指出高职院校危机传播管理的必要性和迫切性,进而提出高职院校在应对校园危机时要主动引导舆论,化解危机,从而构建和谐校园,实现高职院校的持续发展。
高等職業院校危機傳播管理是化解危機的有效途徑,在分析高職院校危機內涵及特點基礎上,指齣高職院校危機傳播管理的必要性和迫切性,進而提齣高職院校在應對校園危機時要主動引導輿論,化解危機,從而構建和諧校園,實現高職院校的持續髮展。
고등직업원교위궤전파관리시화해위궤적유효도경,재분석고직원교위궤내함급특점기출상,지출고직원교위궤전파관리적필요성화박절성,진이제출고직원교재응대교완위궤시요주동인도여론,화해위궤,종이구건화해교완,실현고직원교적지속발전。
Strategies on communication of crisis in vocational colleges considered to be one of the most ef- ficient approaches on resolving the crisis. Regard basic concepts and characteristic of crisis of vocational col- leges and communication of crisis of vocational colleges, this paper pointed out the necessity and urgency of management on communication of crisis in vocational colleges. To make clear vocational college crisis management can ensure smooth information campus stability; launched public relations, reshaping and also have other important significance. Thus put forward that vocational colleges should take the image the initia- five, guide public opinion, resolve crisis so as to build harmonious campus and achieve sustainable develop- ment of vocational colleges at the same time.