柳州师专学报
柳州師專學報
류주사전학보
JOURNAL OF LIUZHOU TEACHERS COLLEGE
2012年
3期
96-99
,共4页
高职%“汽车营销实务”课程%职业素质%培养
高職%“汽車營銷實務”課程%職業素質%培養
고직%“기차영소실무”과정%직업소질%배양
vocational colleges%Automobile Marketing Practices course%professional quality%cultivation
结合汽车4S店的销售岗位对学生职业素质的要求,探索从职业定位、校企合作、教学方法运用、课外拓展等方面进行高职＂汽车营销实务＂课程改革和专业建设。
結閤汽車4S店的銷售崗位對學生職業素質的要求,探索從職業定位、校企閤作、教學方法運用、課外拓展等方麵進行高職＂汽車營銷實務＂課程改革和專業建設。
결합기차4S점적소수강위대학생직업소질적요구,탐색종직업정위、교기합작、교학방법운용、과외탁전등방면진행고직＂기차영소실무＂과정개혁화전업건설。
Combining marketing post in automobile 4S shop with the requirement for the student＇ s professional quality, this paper dis- cusses the course reform of Automobile Marketing Practice and construction of the major in exploring the position fixed, college - enterprise cooperation, teaching method application and extracurricular expanding etc.
