CAJ | 학술논문

构建信任机制,是体育彩票发展的必由之路,利用文献资料、实地考察、对比分析等方法,研究了体育彩票信任机制构建的问题,提出：开展体育彩票品牌营销,提高体育彩票的品牌信任;完善体育彩票的法规体系,提高体育彩票的规范信任;优化体育彩票的管理体系,提高体育彩票的过程信任;加强体育彩票的监管体系,完善体育彩票信任机制。
구건신임궤제,시체육채표발전적필유지로,이용문헌자료、실지고찰、대비분석등방법,연구료체육채표신임궤제구건적문제,제출：개전체육채표품패영소,제고체육채표적품패신임;완선체육채표적법규체계,제고체육채표적규범신임;우화체육채표적관리체계,제고체육채표적과정신임;가강체육채표적감관체계,완선체육채표신임궤제。
It is the only way for development of sports lottery to build trust mechanism.This paper using the literature,field trips,comparative analysis and other research methods to study the construction of the sports lottery trust mechanism.The paper proposed： we should carry out the brand market to improve the trust in the brand of sports lottery;we should perfect the legal system of the sports lottery to improve specification trust of the sports lottery;we should optimize the sports lottery management system to improve the process of trust of the sports lottery;we should strengthen the regulatory system for sports lottery to improve the sports lottery trust mechanism.