CAJ | 학술논문

办赛主题口号是成功举办大型综合性体育赛事的指导思想，对于落实办赛目标，践行科学办赛具有重要的意义。文章以深圳大运会主题口号“从这里开始，从此与众不同”为主线，从赛事举办中所践行的文化传递模式、赛事管理模式、体教结合模式等三个层面出发，寻求主题口号的深层内涵及启示，以便为今后赛事举办模式的创新提供理论参照。
판새주제구호시성공거판대형종합성체육새사적지도사상，대우락실판새목표，천행과학판새구유중요적의의。문장이심수대운회주제구호“종저리개시，종차여음불동”위주선，종새사거판중소천행적문화전체모식、새사관리모식、체교결합모식등삼개층면출발，심구주제구호적심층내함급계시，이편위금후새사거판모식적창신제공이론삼조。
The topic-slogan of large--scale comprehensive sports events held is a guiding ideology to measure it made successfully. It has great significance to race for the objectives implementation and, practice doing it scientifically. In this paper, we has explored the value of topic slogan ＂From here, make a difference＂ and taken it as main line. In order to give some theoretical reference to future Sport-Event held, We have explored the deep meaning of topic-slogan from three divisions which is composed of Cultural transmission model, Sport- event management, Combination mode