CAJ | 학술논문

在当前电视媒介产业全球化和本土化发展过程中，电视节目模式化已经成一个重要的新动向，节目模式销售已经成为全球娱乐业的领军产业。文章以国内真人秀类电视节目模式为例，研究电视节目模式本土化的原因，分析电视节目模式本土化重构中的策略，最后从电视节目模式的本土化趋势看中国电视媒介的发展路径。
재당전전시매개산업전구화화본토화발전과정중，전시절목모식화이경성일개중요적신동향，절목모식소수이경성위전구오악업적령군산업。문장이국내진인수류전시절목모식위례，연구전시절목모식본토화적원인，분석전시절목모식본토화중구중적책략，최후종전시절목모식적본토화추세간중국전시매개적발전로경。
Localization of television program format is an important new trend in the process of globalization and localization development of global television industry. The sale of television program format has become the leading global entertainment industry. Based on the example of reality TV format, this paper studies the inner reasons why television program format can be localized, then analyses the localization strategies, and finally predicts the development of localization of television program format in China.