CAJ | 학술논문

在通信市场激烈的竞争形势下，促销作为新业务推广强有力的营销手段受到了运营商的高度重视。文章分析了促销在“天翼”e家自主版套餐业务推广中的必要性，提出该业务推广中促销活动策划的要点，进一步指出促销活动实施的注意事项，以便该业务得以顺利推广，快速占领市场。
재통신시장격렬적경쟁형세하，촉소작위신업무추엄강유력적영소수단수도료운영상적고도중시。문장분석료촉소재“천익”e가자주판투찬업무추엄중적필요성，제출해업무추엄중촉소활동책화적요점，진일보지출촉소활동실시적주의사항，이편해업무득이순리추엄，쾌속점령시장。
Given severe competition in the communications industry, promotion as a powerful marketing tool to new business ex- tension, has been paid high attention by the operators. This paper analyzes the necessities of promotion in the promotion of e-fam- ily independent promotion, emphasizes the key points in the process of new business promotion, and further points out the precau- tions during the implemented step. The mentioned above could give the operators some hint on how to smoothly market the new business and rapidly gain the market share.