泰州职业技术学院学报
泰州職業技術學院學報
태주직업기술학원학보
JOURNAL OF TAIZHOU POLYTECHNICAL INSTITUTE
2012年
3期
13-15
,共3页
营销大赛%教学改革%突破
營銷大賽%教學改革%突破
영소대새%교학개혁%돌파
marketing competition%teaching reform%breakthrough
经济的转型急需与区域经济发展相适应的高职营销人才，文章以全国营销大赛为切入口，对创新高职营销人才培养的模式进行实践与探索，提出基于营销大赛创新高职营销专业人才培养模式的八个突破。
經濟的轉型急需與區域經濟髮展相適應的高職營銷人纔，文章以全國營銷大賽為切入口，對創新高職營銷人纔培養的模式進行實踐與探索，提齣基于營銷大賽創新高職營銷專業人纔培養模式的八箇突破。
경제적전형급수여구역경제발전상괄응적고직영소인재，문장이전국영소대새위절입구，대창신고직영소인재배양적모식진행실천여탐색，제출기우영소대새창신고직영소전업인재배양모식적팔개돌파。
The restructuring of the economy entails an urgent need for professional marketing talents who can adapt to regional e- conomic developments. This thesis explores the cultivation models of innovative marketing professionals from the angle of the na- tional marketing competition and proposes several breakthroughs in the cultivating models based on the marketing competition.
