CAJ | 학술논문

从传播学的角度分析了当前在农业科技信息传播中所存在的突出问题,主要是信息传播者综合素质不高,传播对象接受信息渠道狭隘,利用大众传播媒介能力较弱,造成了科技信息及其推广的一系列障碍。同时也探讨了一些可行性的建议,如建立＂以农民为主体＂的传播模式,加强大众传播媒介在农业科技信息推广中的利用,在传播过程当中树立起农民应由被动变为主动的思想,使其能主动选择和应用自己所熟悉的传播媒介,能够在第一时间充分接触到各类农业科技信息。
종전파학적각도분석료당전재농업과기신식전파중소존재적돌출문제,주요시신식전파자종합소질불고,전파대상접수신식거도협애,이용대음전파매개능력교약,조성료과기신식급기추엄적일계렬장애。동시야탐토료일사가행성적건의,여건립＂이농민위주체＂적전파모식,가강대음전파매개재농업과기신식추엄중적이용,재전파과정당중수립기농민응유피동변위주동적사상,사기능주동선택화응용자기소숙실적전파매개,능구재제일시간충분접촉도각류농업과기신식。
The main problems in agricultural science and technology transmission are analyzed from the perspective of communication science such as the low quality of information communicators, the narrow channel of communicatee receiving information, and the low capability of applying mass media. The feasibility suggestions are put forward including building the communication model taking farmers as the main body, enhancing the utilization of mass media in agricultural sci-tech information extension, changing farmers＇ idea from passiveness to activeness in the process of communication, and making farmers select and utilize actively the familiar media to get touch with the latest agricultural sci-tech information in first time.