CAJ | 학술논문

受到国内外媒体和受众热烈关注的“林书豪现象”是多种因素共同作用的产物．除了林书豪自身的个体因素外，媒介因素在其中所起的作用不容小觑。从媒介理论视角出发，分别从新闻价值、媒介文化传播、议程设置三个方面详细解析了“林书豪现象”中的媒介因素，指出媒介对林书豪形象建构扮演着重要角色，并引导了受众的认知。
수도국내외매체화수음열렬관주적“림서호현상”시다충인소공동작용적산물．제료림서호자신적개체인소외，매개인소재기중소기적작용불용소처。종매개이론시각출발，분별종신문개치、매개문화전파、의정설치삼개방면상세해석료“림서호현상”중적매개인소，지출매개대림서호형상건구분연착중요각색，병인도료수음적인지。
The LIN Shu-hao phenomenon hot for Chinese and foreign media and audience is produced by various factors. Besides LIN Shu-hao himself, media plays an important role in it. The paper analyses the media factors in the LIN Shuhao phenomenon in the aspects of news value, media culture spread and schedule arrangement. The paper proposes that media plays an important role in creating the LIN Shu-hao＇s image and guides the audience＇s cognition.