CAJ | 학술논문

基于社区居民视角,从政治、经济和环境三个维度构建含有13个测量指标的红色旅游绩效评价指标体系,确定各指标权重,并对韶山展开实证分析。研究发现,社区居民对红色旅游发展绩效总体评价3.89分,满意度较高,持积极肯定态度;同时,红色旅游发展给当地纯朴民俗民风、红色文化氛围、生态环境及物价等方面带来一定负面影响。
기우사구거민시각,종정치、경제화배경삼개유도구건함유13개측량지표적홍색여유적효평개지표체계,학정각지표권중,병대소산전개실증분석。연구발현,사구거민대홍색여유발전적효총체평개3.89분,만의도교고,지적겁긍정태도;동시,홍색여유발전급당지순박민속민풍、홍색문화분위、생태배경급물개등방면대래일정부면영향。
Based on the perspective of community residents,we have built an evaluation system of red-tourism performance constructed of 3 dimensions and 13 indicators,and conducted a empirical analysis on Shaoshan after determining the indicators＇ weight.Results show that community residents hold high satisfaction and maintain a positive attitude in general towards the development of red-tourism with an overall score of 3.89.But on the other hand,some negative impact reflected on the local customs,the red-culture atmosphere,the ecological environment and commodity prices.