CAJ | 학술논문

印刷业既属于传统加工业，也是文化产业的重要组成部分。其发展在很大程度上受制并配套服务于整个国民经济和社会的发展。利用SCP分析方法对重庆市印刷业的行业结构、企业行为及经营绩效进行分析，结果显示：重庆市印刷业工业总产值保持持续增长，产业结构进一步优化，其销售利润率却下降了。针对此现象，对重庆市印刷业的发展提出一些对策及建议。
인쇄업기속우전통가공업，야시문화산업적중요조성부분。기발전재흔대정도상수제병배투복무우정개국민경제화사회적발전。이용SCP분석방법대중경시인쇄업적행업결구、기업행위급경영적효진행분석，결과현시：중경시인쇄업공업총산치보지지속증장，산업결구진일보우화，기소수리윤솔각하강료。침대차현상，대중경시인쇄업적발전제출일사대책급건의。
The printing industry is the traditional processing industry, as well as an important part of the cultural industries. To a large extent, its development restricted and ancillary services in the entire national economy and social development. Using methods of SCP analysis, industry structure, business behavior and business performance of the printing industry in Chongqing are analyzed. The results showed that the total industrial output value of Chongqing City in printing industry will grow steadily, and the industrial structure be optimized, however, its sales margin has declined. For this phenomenon, some countermeasures and suggestions are given to develop the printing industry in Chongqing.