中国有线电视
中國有線電視
중국유선전시
CHINA CABLE TELEVISION
2012年
8期
981-985
,共5页
民族题材纪录片%商业化%策略%国际化
民族題材紀錄片%商業化%策略%國際化
민족제재기록편%상업화%책략%국제화
ethnic documentary%commercialization%strategy%internationalization
我国民族题材纪录片曾经一度作为政治宣传片以及影像资料片，缺乏关学价值与欣赏价值，商业化的程度较低，随着媒介环境中竞争的El趋激烈，民族题材纪录片脱离市场，缺乏商业化意识的弊端开始变得越来越显著。概述民族题材纪录片发展遭遇的困境，分析民族题材纪录片商业化运作的必要性，探讨民族题材纪录片商业化运作的策略。
我國民族題材紀錄片曾經一度作為政治宣傳片以及影像資料片，缺乏關學價值與訢賞價值，商業化的程度較低，隨著媒介環境中競爭的El趨激烈，民族題材紀錄片脫離市場，缺乏商業化意識的弊耑開始變得越來越顯著。概述民族題材紀錄片髮展遭遇的睏境，分析民族題材紀錄片商業化運作的必要性，探討民族題材紀錄片商業化運作的策略。
아국민족제재기록편증경일도작위정치선전편이급영상자료편，결핍관학개치여흔상개치，상업화적정도교저，수착매개배경중경쟁적El추격렬，민족제재기록편탈리시장，결핍상업화의식적폐단개시변득월래월현저。개술민족제재기록편발전조우적곤경，분석민족제재기록편상업화운작적필요성，탐토민족제재기록편상업화운작적책략。
Chinese ethnic documentary was once regarded as political propaganda and video material, lacking the value of aesthetics and appreciation and with a low level of commercialization. While the competition a- mong media environment is getting hotter, the disadvantages are obvious that Chinese documentary has devia- ted from the market and lacked the awareness of commercialization. This paper aims at describing the dilemma that Chinese documentary has met and analyzing the necessities of commercialization of Chinese ethnic doeu- mentary. What＇s more, this paper hopes to explore the mentary in comprehensive ways. strategies of commercialization of Chinese ethnic doeu-
