体育科技（广西）
體育科技（廣西）
체육과기（엄서）
Sport Science and Technology
2012年
2期
15-18
,共4页
南京%中间阶层%体育观赏消费特征
南京%中間階層%體育觀賞消費特徵
남경%중간계층%체육관상소비특정
Nanjing%middle class%sport view consumption feature
采用分层抽样法、访谈法、问卷调查法和统计分析法，对南京市中间阶层体育观赏消费特征进行研究，结果发现南京市中间阶层体育观赏消费整体水平很低，具有间接性，往往与体育健身、休闲娱乐活动捆绑在一起，缺少高水平现场观赏的机会，体育观赏满意度整体不高，并提出提高南京中间阶层体育观赏消费水平的对策．、
採用分層抽樣法、訪談法、問捲調查法和統計分析法，對南京市中間階層體育觀賞消費特徵進行研究，結果髮現南京市中間階層體育觀賞消費整體水平很低，具有間接性，往往與體育健身、休閒娛樂活動捆綁在一起，缺少高水平現場觀賞的機會，體育觀賞滿意度整體不高，併提齣提高南京中間階層體育觀賞消費水平的對策．、
채용분층추양법、방담법、문권조사법화통계분석법，대남경시중간계층체육관상소비특정진행연구，결과발현남경시중간계층체육관상소비정체수평흔저，구유간접성，왕왕여체육건신、휴한오악활동곤방재일기，결소고수평현장관상적궤회，체육관상만의도정체불고，병제출제고남경중간계층체육관상소비수평적대책．、
By level selection, visiting, questionnaire and social statistics, this article analyzes the character of middle class view consumption. It achieves results that the whole sport view consumption level is low, indirect to the middle class, it＇s often together with the sport exercise and recreation. The middle class are short of chance to see high level sports, their degree of satisfaction is low too, and they hope to be sport spectators of high level games and cost less money. According to these features, we bring up some ideas about sport view consumption.
