三亚市发展体育旅游的SWOT分析及对策研究
삼아시발전체육여유적SWOT분석급대책연구
SWOT Analysis and Strategy Choice for Developing Sport Tourism in Sanya
  • 万方数据
    琼州学院学报 경주학원학보
    JOURNAL OF QIONGZHOU UNIVERSITY
    2012年 2期 57-61 ,共5页

    梅娟%符运猛

    매연%부운맹

    三亚市%体育旅游%SWOT分析%对策 三亞市%體育旅遊%SWOT分析%對策
    삼아시%체육여유%SWOT분석%대책
    Sanya%sport tourism%SWOT analysis%strategy choice
    体育旅游逐步成为现代旅游业的一个新亮点、国民经济发展的新增长点。运用SWOT分析法对三亚市体育旅游业的优势、劣势以及当前面临的机遇和挑战进行全面系统的分析,并根据三亚体育旅游所处的境况提出相应的对策建议。
    체육여유축보성위현대여유업적일개신량점、국민경제발전적신증장점。운용SWOT분석법대삼아시체육여유업적우세、열세이급당전면림적궤우화도전진행전면계통적분석,병근거삼아체육여유소처적경황제출상응적대책건의。
    As an important part of tourism, sport tourism is becoming a new tourist interest and an increasing point of national economy. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for the development of sport tourism in the city of Sanya, and in accordance with the current situation, puts forward some strategies and measures.
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