CAJ | 학술논문

超市已成为我国零售业中发展最快、成长潜力最大的业态。本文在实地调查、统计基础上，对九江派拉蒙超市连锁网点布局特征加以概括，运用特尔菲法、层次分析法得到影响九江市派拉蒙超市连锁网点布局的主要因子，且构建了评价体系。应用位序法对派拉蒙超市网点布局进行了聚类分析，划分出其网点布局的基本类型，并根据分析结果，对其今后的布局与发展策略提出建议。
초시이성위아국령수업중발전최쾌、성장잠력최대적업태。본문재실지조사、통계기출상，대구강파랍몽초시련쇄망점포국특정가이개괄，운용특이비법、층차분석법득도영향구강시파랍몽초시련쇄망점포국적주요인자，차구건료평개체계。응용위서법대파랍몽초시망점포국진행료취류분석，화분출기망점포국적기본류형，병근거분석결과，대기금후적포국여발전책략제출건의。
Supermarket has become largest retail trade and it develops fastest with potential new strength. The paper summarized the layout features of JiuJiang Primo Supermarket Chains （JP- SC） on the basis of statistics and site investigation. With Delphi method and analytic hierarchy process （AHP）, the main factors that impact JPSC layout were collected and formed a evaluation system. Through Rank Method and Cluster Analysis （CA）, the primitive types of JPSC layout were divided. Based on the above, the paper puts forward to recommendations on the layout and its future develop- ment strategy.