CAJ | 학술논문

为了助推凤凰旅游商品产业对凤凰旅游产业提质增效的作用,为凤凰旅游产业发展开创新的空间,本文深入分析了凤凰旅游商品开发优势和凤凰旅游商品开发存在的问题,并提出了凤凰旅游商品开发的策略与设想。凤凰旅游商品要做大做强需做到以下三点：一是抓机制,充分发挥政府主导作用;二是抓特色,突出打造凤凰旅游商品品牌;三是优化凤凰旅游商品市场环境,激活旅游购物市场。
위료조추봉황여유상품산업대봉황여유산업제질증효적작용,위봉황여유산업발전개창신적공간,본문심입분석료봉황여유상품개발우세화봉황여유상품개발존재적문제,병제출료봉황여유상품개발적책략여설상。봉황여유상품요주대주강수주도이하삼점：일시조궤제,충분발휘정부주도작용;이시조특색,돌출타조봉황여유상품품패;삼시우화봉황여유상품시장배경,격활여유구물시장。
In order to boost the Fenghuang tourism commodity industry mass efficiency on tourism industry and to create a new space for tourism industry development, the paper deeply analyzes the Fenghuang tourism commodity development advantage and the existing problems, and puts forward the development strategies and ideas. The results indicate that the Fenghuang tourism commodity wants to do bigger and stronger must need to do the following three points ： first is the mechanism, the government should play a leading role; Second is to catch features, outstanding make Fenghuang tourism commodity brand; Third is to optimize the tourism commodity market environment and activate the travel shopping market.