CAJ | 학술논문

从＂人肉搜索＂的概念界定入手,对＂人肉搜索＂的传播学特征、优势和弊端等进行分析。认为＂人肉搜索＂可以借助网民的集体智慧,有利于社会问题的迅速解决;可以揭露社会丑闻,还原事实真相,维护社会道德秩序;可以增强网民的网络舆论监督权;可以整合各种媒介的力量和功能。同时也表现出了对这一新生事物所产生的侵犯公民隐私、泛娱乐化倾向等负面影响的担忧。因此,有必要通过完善网络法律法规,提高网民媒介素养,加强网络新闻把关,完善和规范搜索引擎技术手段,才能有效规避＂人肉搜索＂的社会风险。旨在为＂人肉搜索＂的健康发展和公民媒介素养的提高提供帮助。
종＂인육수색＂적개념계정입수,대＂인육수색＂적전파학특정、우세화폐단등진행분석。인위＂인육수색＂가이차조망민적집체지혜,유리우사회문제적신속해결;가이게로사회축문,환원사실진상,유호사회도덕질서;가이증강망민적망락여론감독권;가이정합각충매개적역량화공능。동시야표현출료대저일신생사물소산생적침범공민은사、범오악화경향등부면영향적담우。인차,유필요통과완선망락법율법규,제고망민매개소양,가강망락신문파관,완선화규범수색인경기술수단,재능유효규피＂인육수색＂적사회풍험。지재위＂인육수색＂적건강발전화공민매개소양적제고제공방조。
The communication characteristics, advantages and disadvantages of＂flesh search＂ are analyzed. ＂Flesh search＂ with the collective wisdom of Netizens can solve the social problems quickly, expose social scandal, reveal the truth and safeguard the social moral order, it can also enhance the Netizens＇ consensus supervision right and in- tegrate the power and functions of the various medias. However, the new emerging thing has led to some negative effects such as the infringement of citizens＇ privacy and the excessive entertainment. Therefore, it is necessary to perfect the network laws and regulations, improve the media quality of Netizens, strengthen network supervision, improve and standardize the search engine technology and so on. By all means mentioned above, the social risks of ＂flesh search＂ can be effectively avoided, the healthy development of ＂flesh search＂ can be achieved and the media quality of citizens can be improved.