CAJ | 학술논문

我国期刊数量众多,但真正可以称之为精品的期刊却很少。如何提高期刊质量,强化期刊的市场竞争力,抢占市场份额,实现社会效益和经济效益的双丰收,是各个杂志社需要思考的问题。打造精品期刊作为一个品牌战略,是期刊生存和发展的必然选择。因此,期刊要从拓宽办刊思路和突破发行瓶颈、提高期刊的品味、增强期刊的专业性和可读性、提升编辑队伍的素养等方面入手,才能在市场竞争中求得发展,打造出真正的精品期刊。
아국기간수량음다,단진정가이칭지위정품적기간각흔소。여하제고기간질량,강화기간적시장경쟁력,창점시장빈액,실현사회효익화경제효익적쌍봉수,시각개잡지사수요사고적문제。타조정품기간작위일개품패전략,시기간생존화발전적필연선택。인차,기간요종탁관판간사로화돌파발행병경、제고기간적품미、증강기간적전업성화가독성、제승편집대오적소양등방면입수,재능재시장경쟁중구득발전,타조출진정적정품기간。
There are numerous periodicals in China, but exquisite ones are very few. Many periodicals are facing the problems of how to improve the quality, how to make the journal market competitive and how to seize the market share so as to gain the social and economic benefits. The periodical trying to make itself competitive, which is a kind of brand strategy, is a necessary choice for its survival and growth. Therefore, the periodical should develop creative ideas, break through the bottleneck of publication, improve its taste, enhance its professionalization and readability and improve the quality of the editing team. Only in this way can the periodicals develop in the market competition and become exquisite in the end.