海南广播电视大学学报
海南廣播電視大學學報
해남엄파전시대학학보
JOURNAL OF HAINAN RADIO & TV UNIVERSITY
2012年
2期
54-60
,共7页
甘肃大学生%校园手机报%使用%分析
甘肅大學生%校園手機報%使用%分析
감숙대학생%교완수궤보%사용%분석
Undergraduates of Gansu%Campus mobile newspaper%Use%Analysis
3G手机应用范围的扩大、校园网络的发展，使手机报逐渐扩展到高校，成为大学生了解校园动态的新选择。尽管国内外有关手机报的研究较多，但对校园手机报的调研较少。以校园手机报特点、SWOT分析为研究背景，通过问卷调查甘肃大学生对校园手机报使用情况，在内容、形式、发行等方面完善校园手机报运营、营销方式。
3G手機應用範圍的擴大、校園網絡的髮展，使手機報逐漸擴展到高校，成為大學生瞭解校園動態的新選擇。儘管國內外有關手機報的研究較多，但對校園手機報的調研較少。以校園手機報特點、SWOT分析為研究揹景，通過問捲調查甘肅大學生對校園手機報使用情況，在內容、形式、髮行等方麵完善校園手機報運營、營銷方式。
3G수궤응용범위적확대、교완망락적발전，사수궤보축점확전도고교，성위대학생료해교완동태적신선택。진관국내외유관수궤보적연구교다，단대교완수궤보적조연교소。이교완수궤보특점、SWOT분석위연구배경，통과문권조사감숙대학생대교완수궤보사용정황，재내용、형식、발행등방면완선교완수궤보운영、영소방식。
With the expanding application and development of the 3G mobile phone of the campus network, the mobile newspaper gradually becomes a part of campus life and a new choice for undergraduates to get to know the campus dynamic. Though there are numerous stud- ies on mobile newspaper at home and abroad, few has been performed on campus mobile news- paper. Based on the characteristics of campus mobile newspapers and the SWOT analysis, this article tries to put forward some suggestions on improve the operation and the marketing of cam- pus mobile newspapers from the aspects of contents, forms, publishing and so on. ＇
