CAJ | 학술논문

IPTV作为电视媒介与网络媒介融合的产物,自问世起就以一种变革性的新媒介形态出现在世人面前,IPTV＂超链接形态＂的传播内容,不完全线性的传播过程,双向互动的传播模式都改变了传统电视媒体的传播特性,而作为媒介融合的产物,IPTV将作为＂三网融合＂的最佳切入点,新媒介格局的重要组成部分和社交电视的雏形继续发展下去。
IPTV작위전시매개여망락매개융합적산물,자문세기취이일충변혁성적신매개형태출현재세인면전,IPTV＂초련접형태＂적전파내용,불완전선성적전파과정,쌍향호동적전파모식도개변료전통전시매체적전파특성,이작위매개융합적산물,IPTV장작위＂삼망융합＂적최가절입점,신매개격국적중요조성부분화사교전시적추형계속발전하거。
As the converging product of TV media and Network media,IPTV comes to people as a new revolutionary media.Its hyperlink——style communication content,nonconforming linear communication process and interactive communication model have changed the communication characteristics of traditional TV media.As the best entry point of convergence of three networks,an important part of new media pattern and the rudiment of Social TV,IPTV will have a continued development.