成都大学学报：自然科学版
成都大學學報：自然科學版
성도대학학보：자연과학판
Journal of Chengdu University (Natural Science)
2012年
2期
188-191
,共4页
大众旅游者%生态旅游目的地%选择%影响因子%层次分析法
大衆旅遊者%生態旅遊目的地%選擇%影響因子%層次分析法
대음여유자%생태여유목적지%선택%영향인자%층차분석법
mass tourist%ecotourism destination%choice%impact factors%analytical hierarchy process
以大众旅游者生态旅游目的地选择的影响因子作为研究对象，选取生态旅游景观、社会文化环境、旅游活动项目、服务设施、成本、生态教育6个一级因子和景观特色、空间距离等23个二级因子建立层次结构模型，运用层次分析法确定各影响因子的权重．结果表明：一级因子层中对生态旅游Ifl的地选择影响力最强的3个因子为，生态旅游景观、旅游活动项目、服务设施；二级因子层中影响力最强的因子为景观特色和旅游活动项目的安全性；一级因子生态教育及其二级因子对大众旅游者生态旅游目的地选择几乎没有影响．
以大衆旅遊者生態旅遊目的地選擇的影響因子作為研究對象，選取生態旅遊景觀、社會文化環境、旅遊活動項目、服務設施、成本、生態教育6箇一級因子和景觀特色、空間距離等23箇二級因子建立層次結構模型，運用層次分析法確定各影響因子的權重．結果錶明：一級因子層中對生態旅遊Ifl的地選擇影響力最彊的3箇因子為，生態旅遊景觀、旅遊活動項目、服務設施；二級因子層中影響力最彊的因子為景觀特色和旅遊活動項目的安全性；一級因子生態教育及其二級因子對大衆旅遊者生態旅遊目的地選擇幾乎沒有影響．
이대음여유자생태여유목적지선택적영향인자작위연구대상，선취생태여유경관、사회문화배경、여유활동항목、복무설시、성본、생태교육6개일급인자화경관특색、공간거리등23개이급인자건립층차결구모형，운용층차분석법학정각영향인자적권중．결과표명：일급인자층중대생태여유Ifl적지선택영향력최강적3개인자위，생태여유경관、여유활동항목、복무설시；이급인자층중영향력최강적인자위경관특색화여유활동항목적안전성；일급인자생태교육급기이급인자대대음여유자생태여유목적지선택궤호몰유영향．
Taking impact factors of mass tourists＇ choice on ecotourism destination as research object, six first-grade factors including ecotourism landscape, social and cultural environment, tourist activity project, service infrastructure, cost and ecological education and 23 second-grade factors including landscape characteristics, spatial distance etc. were selected to establish a model of hierarchy structure for the ecological evaluation.Analytic hierarchy process （AHP） was used to determine the weight of each factor. The result shows that： the most influential first-grade factors are ecological tourism landscape, followed by tourist activity project and service infrastructure and for the second-grade factors, the most influential ones are land- scape characteristics and the safety of tourist activity project. Ecological education and its second-grade fac- tor have little effect on mass tourists＇ choice on ecotourism destination.
