CAJ | 학술논문

对区域文化品牌价值进行分析,认为其主要体现在提升区域外围知名度、引领经济发展和发展自身三个方面。通过对皖东区域特有的凤阳花鼓文化进行关联研究,透视品牌典范对区域发展的积极影响,同时对其在当下的共时性发展提出了建议。
대구역문화품패개치진행분석,인위기주요체현재제승구역외위지명도、인령경제발전화발전자신삼개방면。통과대환동구역특유적봉양화고문화진행관련연구,투시품패전범대구역발전적적겁영향,동시대기재당하적공시성발전제출료건의。
Based on the analysis of the regional culture brand value,the paper finds that a regional culture brand value including three aspects：enhancing the region reputation;promoting the development of the region economic;developing itself.Then through the association study on the special Fengyang Flower Drum in Anhui Eastern Area,it perspectives the culture brand＇s positive effects on the regional development,and give some suggestions on the synchronically development of the Fengyang Flower Drum at the same time.