CAJ | 학술논문

在后工业化时代,日用陶瓷企业既处于更加动荡的经营环境和日益增长的竞争压力中,又面临知识经济与技术创新带来的产业升级发展机遇。在分析文化创意产业发展特征的基础上,从创意能力、技术支撑、营销策划方面重点研究了日用陶瓷企业文化创意转型战略的制定与实施。系统总结隆达骨质瓷有限公司文化创意转型战略的实施经验,针对战略升级发展中的共性问题,从战略目标设定、学习型组织建设和技术创新支撑提出对策分析。
재후공업화시대,일용도자기업기처우경가동탕적경영배경화일익증장적경쟁압력중,우면림지식경제여기술창신대래적산업승급발전궤우。재분석문화창의산업발전특정적기출상,종창의능력、기술지탱、영소책화방면중점연구료일용도자기업문화창의전형전략적제정여실시。계통총결륭체골질자유한공사문화창의전형전략적실시경험,침대전략승급발전중적공성문제,종전략목표설정、학습형조직건설화기술창신지탱제출대책분석。
In post-industrial era, daily-use ceramics focused enterprises have been thrown into a more turbulent business situation while at the same time faced with an industrial upgrading opportunity brought by knowledge economy and technological innovation. Based on the analysis of the developing characters of cultural industry and the considerations to such aspects as the creation ability, technological support and marketing plans, this paper focuses on formulating and implementing strategies to orient daily-use ceramics focused enterprises to cultural industry. By systematically summarizing Longda＇s experience in implementing the orienting strategies, such as setting strategic goals, putting a learning organization to work, and supporting technological innovation, this paper also puts forward countermeasures for some common problems in the upgrading of orienting strategies.