CAJ | 학술논문

在现代教育＂双主体＂论盛行的时代,把握体育营销案例的编写特点,注重学生的学习心理,掌握体育营销案例编写的规律,有利于体育营销案例在教学中发挥其不可替代的作用——让学生在体育营销案例的模拟实践中检验理论知识的真伪,培养学生解决实际问题的能力。
재현대교육＂쌍주체＂론성행적시대,파악체육영소안례적편사특점,주중학생적학습심리,장악체육영소안례편사적규률,유리우체육영소안례재교학중발휘기불가체대적작용——양학생재체육영소안례적모의실천중검험이론지식적진위,배양학생해결실제문제적능력。
In the period of double subjects of modern education, the paper proposes to grasp the compiling features of the sports marketing cases, grasp the the compiling rules and pay attention to the students＇ learning psychology which is irreplaceable in the sports marketing case teaching. Students can learn to tell the difference between true and false theories in the virtual practice of sports marketing case teaching.