CAJ | 학술논문

以大型体育赛事绩效评估内涵为切入点,从自身特点、产品性质和资金来源等方面对大型体育赛事绩效评估的需求进行了分析。在此基础上,分析了利益相关者理论及其对绩效评估产生的影响,并从契约关系角度探讨了大型体育赛事绩效评估主体选择的机理。最后,结合我国特殊国情下大型体育赛事举办的实践,认为赛事绩效评估主体主要包括赛事所有权人、政府、主办组织、赞助商、社区、赛事参加者。
이대형체육새사적효평고내함위절입점,종자신특점、산품성질화자금래원등방면대대형체육새사적효평고적수구진행료분석。재차기출상,분석료이익상관자이론급기대적효평고산생적영향,병종계약관계각도탐토료대형체육새사적효평고주체선택적궤리。최후,결합아국특수국정하대형체육새사거판적실천,인위새사적효평고주체주요포괄새사소유권인、정부、주판조직、찬조상、사구、새사삼가자。
The paper discusses the connotation of great sports event performance evaluation and analyses the demands of the great sports event performance evaluation from the perspectives of feature, product nature and fund source. The paper analyses the stakeholder theory and its influence on the performance evaluation and discusses the performance subject choosing theory of the great sports event. The paper also proposes that the sports event subject includes the event owner, government, host organization, sponsor, community and sports event participant.