CAJ | 학술논문

文成县森林旅游业具有垄断性的旅游资源、立足生态优势的华侨投资等方面优势。同时政府高度重视、生态旅游客源市场潜能巨大、我国首个森林旅游试验示范区落户温州又为文成县带来了新的机遇。但文成县森林旅游业的发展存在着文化旅游资源缺乏深层次的挖掘、森林旅游产品结构单一、周边地区旅游的竞争日趋激烈、基础服务设施配套不完善等方面的弊端。只有深入挖掘文化内涵,依托垄断性生态旅游资源塑造旅游品牌产品,完善旅游配套设施建设,才能提升文成县森林旅游整体品质。
문성현삼림여유업구유롱단성적여유자원、립족생태우세적화교투자등방면우세。동시정부고도중시、생태여유객원시장잠능거대、아국수개삼림여유시험시범구락호온주우위문성현대래료신적궤우。단문성현삼림여유업적발전존재착문화여유자원결핍심층차적알굴、삼림여유산품결구단일、주변지구여유적경쟁일추격렬、기출복무설시배투불완선등방면적폐단。지유심입알굴문화내함,의탁롱단성생태여유자원소조여유품패산품,완선여유배투설시건설,재능제승문성현삼림여유정체품질。
Wencheng forest tourism has advantages in the monopoly of the tourism resources and the overseas Chinese investment based on ecology.At the same time,the government attaches great importance to ecological tourist market,there is huge potential of ecological tourist market,and the first forest tourism experimental demonstration area in china has been settled down in Wenzhou.All these bring Wencheng new opportunities,but there are some disadvemtages in Wencheng,such as the insufficiency of deep excavation in the cultural tourism resources,the singleness of the forest tourism products,the fierce tourism competition in surrounding areas and the imperfection of the basic service facilities.Only by going deep into cultural connotations,shaping the tourism brand products based on monopolistic ecological tourism resource and perfecting the construction of tourism supporting facilities can we improve the overall quality of the forest tourism in Wencheng.