浅谈我国日用陶瓷企业的名牌意识
천담아국일용도자기업적명패의식
On The International Brand Awareness of Chinese Domestic Ceramic Enterprises
  • 万方数据
    江苏陶瓷 강소도자
    JIANGSU CERAMICS
    2012年 3期 3-4,8 ,共3页

    赵兰涛%刘乐沁

    조란도%류악심

    名牌%名牌意识%名牌战略 名牌%名牌意識%名牌戰略
    명패%명패의식%명패전략
    famous brand%famous brand awareness%famous brand strategy
    在我国经济快速发展的今天，日用陶瓷企业要想在激烈的竞争中谋求生存和发展，就必须加强名牌意识。本文针对国内日用陶瓷市场现状及存在的问题，提出实施名牌战略的重要性和名牌实施的举措。
    재아국경제쾌속발전적금천，일용도자기업요상재격렬적경쟁중모구생존화발전，취필수가강명패의식。본문침대국내일용도자시장현상급존재적문제，제출실시명패전략적중요성화명패실시적거조。
    The current China economy development is rapid,If domestic ceramics enterprise want to seek survival and development,It is necessary to enhance brand awareness. Based on current Chinese domestic ceramics market situation,This paper presented the importance of famous brand strategy and the measures to adopt it.
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