CAJ | 학술논문

发端于传媒业的全媒体经营策略,在图书出版、新闻宣传等行业也不同程度被采用。对图书馆而言,各行业的全媒体运营,改变了文献媒介形式与传播渠道,不同层面地满足读者信息需求。图书馆对全媒体及其影响应有充分认识,及时在工作内容、服务方式上融入全媒体运营策略,为读者提供更丰富的信息资源、更到位的信息服务。
발단우전매업적전매체경영책략,재도서출판、신문선전등행업야불동정도피채용。대도서관이언,각행업적전매체운영,개변료문헌매개형식여전파거도,불동층면지만족독자신식수구。도서관대전매체급기영향응유충분인식,급시재공작내용、복무방식상융입전매체운영책략,위독자제공경봉부적신식자원、경도위적신식복무。
The all - media operation strategy, a product of media industry, is adopted in publication and news publicity to various degrees. It is argued that the all - media operation is conducive to the improvement of media modes and communication channels as well as the satis- faction of readers need for information. This paper studies the issues concerned.