CAJ | 학술논문

本文以资源观理论为基础,以连南瑶族自治县南岗千年瑶寨旅游景区为案例研究对象,研究了异质性活文化资源战略对旅游经济持续竞争优势的影响。研究表明,人、物和情境综合体的民族活文化资源,是具有异质性的资源;只有打造这样的民族文化资源,民族地区才能够获取旅游经济持续的竞争优势。本文认为在进行民族文化资源的开发过程中,要认识到异质性资源自身的特点,只有民族文化资源保持原有的特色,保持其活力和生机,才可能具备可持续的旅游经济竞争优势。研究结论将为民族地区的文化旅游战略发展提供参考性建议。
본문이자원관이론위기출,이련남요족자치현남강천년요채여유경구위안례연구대상,연구료이질성활문화자원전략대여유경제지속경쟁우세적영향。연구표명,인、물화정경종합체적민족활문화자원,시구유이질성적자원;지유타조저양적민족문화자원,민족지구재능구획취여유경제지속적경쟁우세。본문인위재진행민족문화자원적개발과정중,요인식도이질성자원자신적특점,지유민족문화자원보지원유적특색,보지기활력화생궤,재가능구비가지속적여유경제경쟁우세。연구결론장위민족지구적문화여유전략발전제공삼고성건의。
Based on the resource-based theory and taking the particular case of Qiannian Yaozhai in Liannan County, the paper studies the heterogeneity living-culture resources＇ strategy and its impact on the sustainable competitive advantage of the tourism economy. The research indicates that the ethnic living-culture resources of human, materials and environment are heterogeneity re- sources. Only by creating such ethnic cultural resources can the ethnic region obtain sustainable competitive advantage in the tourism economy. The paper argues that we must recognize the characteristics of heterogeneity resources when developing ethnic cultural resources. Ethnic cul- tural resources can only retain a sustainable competitive advantage in the touri,;m economy when it keeps its unique characteristics and vitality. The conclusion of this paper will provide reference in the decision-making process for the minority regions to obtain the strategic development of cul- ture tourism.