CAJ | 학술논문

碎片时间在移动互联网时代逐渐受到人们的重视,本文从使用质量、社会认同、情感满足和成本四个基本要素分析了高校用户在碎片时间使用移动互联网的影响因素,提出了相关研究假设,构建了研究模型,并对样本数据进行了定量分析。研究结果显示了使用质量、社会认同、情感满足与用户使用行为正相关,成本与用户使用行为存在负相关关系,并且联系实际,对研究结果进行了讨论分析。
쇄편시간재이동호련망시대축점수도인문적중시,본문종사용질량、사회인동、정감만족화성본사개기본요소분석료고교용호재쇄편시간사용이동호련망적영향인소,제출료상관연구가설,구건료연구모형,병대양본수거진행료정량분석。연구결과현시료사용질량、사회인동、정감만족여용호사용행위정상관,성본여용호사용행위존재부상관관계,병차련계실제,대연구결과진행료토론분석。
The fragmented time in the era of mobile Internet has become more and more important.This paper analyzes the influencing factors of college users＇ behavior on mobile Internet in the fragmented time by using use quality,social identity,emotional satisfaction and cost.Then the paper puts forward the research hypothesis,builds model and makes quantitative analysis of the sample data.The result reveals that use quality,social identity and emotional satisfaction are positively correlated with users＇ behavior while cost is negatively correlated with users＇ behavior.Finally,the paper discusses the results with practice.