CAJ | 학술논문

近年来,随着吉林省对长白山旅游开发的重视和长白山的全方位开发,长白山的知名度日益提高,游客数量逐年增长,长白山北景区开始出现游客超饱和现象,进而长白山西景区的开发和游客的增加成为各方关注的焦点。通过采用实地访谈和调查问卷的方法,对长白山西景区的客源市场结构及游客行为进行实证分析发现,长白山西景区应开发多元化旅游产品、开辟新型客源市场、完善旅游基础设施、深层次开发旅游纪念品。
근년래,수착길림성대장백산여유개발적중시화장백산적전방위개발,장백산적지명도일익제고,유객수량축년증장,장백산북경구개시출현유객초포화현상,진이장백산서경구적개발화유객적증가성위각방관주적초점。통과채용실지방담화조사문권적방법,대장백산서경구적객원시장결구급유객행위진행실증분석발현,장백산서경구응개발다원화여유산품、개벽신형객원시장、완선여유기출설시、심층차개발여유기념품。
The all-round development of Mount Changbai in Jilin Province has made its scenic spots well- known and attracted more and more tourists in recent years. As the phenomenon of super saturation has e- merged in the scenic spots of the North Mount Changbai, ways to develop the scenic spots of the West Mount Changbai and to attract more tourists have been focused on. The on-spot interviews and question- naires surveys of the guest source market structure and tourist＇s behavior indicate that the followings are necessary for the further development of the scenic spots of the West Mount Changbai- to exploit multi tourism products, to explore new-styled tourist source markets, to perfect tourism infrastructures and to develop more novel tourist souvenirs.