科技与管理
科技與管理
과기여관리
SCIENCE-TECHNOLOGY AND MANAGEMENT
2012年
4期
12-15
,共4页
动漫衍生品%市场特征%营销策略
動漫衍生品%市場特徵%營銷策略
동만연생품%시장특정%영소책략
animation derivatives%market characteristics%marketing strategy
动漫产业由于国家的大力扶持迅猛发展,动漫衍生品企业也随之纷纷崭露头角。动漫衍生品市场规模和潜力巨大,国外品牌占据市场主导,国产动漫衍生品产业链尚不健全,企业规模小、盈利模式单一。为争取在激烈的市场竞争中赢得立足和壮大的机会,动漫衍生品企业应在产品、价格、促销、渠道等方面综合制定相应策略。
動漫產業由于國傢的大力扶持迅猛髮展,動漫衍生品企業也隨之紛紛嶄露頭角。動漫衍生品市場規模和潛力巨大,國外品牌佔據市場主導,國產動漫衍生品產業鏈尚不健全,企業規模小、盈利模式單一。為爭取在激烈的市場競爭中贏得立足和壯大的機會,動漫衍生品企業應在產品、價格、促銷、渠道等方麵綜閤製定相應策略。
동만산업유우국가적대력부지신맹발전,동만연생품기업야수지분분참로두각。동만연생품시장규모화잠력거대,국외품패점거시장주도,국산동만연생품산업련상불건전,기업규모소、영리모식단일。위쟁취재격렬적시장경쟁중영득립족화장대적궤회,동만연생품기업응재산품、개격、촉소、거도등방면종합제정상응책략。
The animation industry in China develops rapidey due to the strong support of the national government. Animation derivatives enterprises also will benefit from it. China＇s animation derivatives market have huge potential, however foreign brands occupy dominant position, and the domestic animation industry chain is not perfect with small scale enterprise. To win in the fierce market competition, Chinese animation enterprises should formulates corresponding strategy in prodecet, price, promotion, channels and other aspects.
