CAJ | 학술논문

本文在总结前人相关研究成果的基础之上,运用线性加权综合法详细测度和对比分析了广西桂林和北海两个旅游目的地品牌竞争力状况,找出桂林和北海旅游目的地品牌竞争力的影响因素,最后提出了桂林和北海旅游目的地品牌竞争力提升策略。
본문재총결전인상관연구성과적기출지상,운용선성가권종합법상세측도화대비분석료엄서계림화북해량개여유목적지품패경쟁력상황,조출계림화북해여유목적지품패경쟁력적영향인소,최후제출료계림화북해여유목적지품패경쟁력제승책략。
Based on the previous research results, this paper uses linear-weighted comprehensive detailed measurement and compares the brand competitiveness of two tourist destinations： Guilin and the North Sea, finds out the factors that affect the competitiveness of Guilin and the North Sea tourism destination brand, and finally puts forward the promotion strategies for the brand competitiveness of Guilin and the North Sea.