CAJ | 학술논문

以零度偏离为理论研究基础,以大连品牌的广告语和英语国家的广告语为研究语料,对比分析了二者在语音、词汇、语法和语义方面的语言偏离现象,找出它们在语言偏离方面的相似点和差异点,并给出相应的建议,以期使大连品牌的广告语得到更好的发展。
이령도편리위이론연구기출,이대련품패적엄고어화영어국가적엄고어위연구어료,대비분석료이자재어음、사회、어법화어의방면적어언편리현상,조출타문재어언편리방면적상사점화차이점,병급출상응적건의,이기사대련품패적엄고어득도경호적발전。
Taking zero level and deviation as its theoretical basis and advertisements of Dalian’s famous brands and English-speaking countries as data,this paper dwells on linguistic deviation of Chinese and English advertisements from the perspectives of phonological deviation,lexical deviation,grammatical deviation and semantic deviation,and attempts to find out similarities and differences between them,aiming to further improve the advertisements of Dalian’s famous brands.Suggestions are also offered in the paper.