CAJ | 학술논문

恩施州发展旅游业面临历史性机遇,打造品牌旅游目的地具有必要性、可行性。在进行空间竞争性分析的基础上,提出恩施州打造品牌旅游目的地需要实施目标市场战略、区域营销与品牌战略、合作竞争战略、内涵发展战略。
은시주발전여유업면림역사성궤우,타조품패여유목적지구유필요성、가행성。재진행공간경쟁성분석적기출상,제출은시주타조품패여유목적지수요실시목표시장전략、구역영소여품패전략、합작경쟁전략、내함발전전략。
Tourism of Enshi Prefecture is now facing historic opportunity of development,so it is of great necessity and feasibility to build Enshi into a brand tourist destination.Based on the analysis of the competitiveness in terms of space,the writer of this article puts forward the strategies needed in achieving the goal which comprise the strategy of objective market,the strategy of regional marketing and brand,the strategy of cooperation and competition,and the strategy of connotation development.