科技创新与生产力
科技創新與生產力
과기창신여생산력
SCI-TECH INNOVATION & PRODUCTIVITY
2012年
6期
28-31
,共4页
顾客管理系统%顾客需求%满意度调查
顧客管理繫統%顧客需求%滿意度調查
고객관리계통%고객수구%만의도조사
customer relationship management system%customer demand%satisfaction investigation
随着我国市场化进程不断推进,顾客对产品的要求不仅仅满足于产品本身,全方位满足顾客需求已经成为一些优秀企业的共识。通过对企业顾客管理系统的研究,提出了顾客管理系统的方法,并运用该方法对QH公司的顾客管理系统进行分析,提出一些改进措施。
隨著我國市場化進程不斷推進,顧客對產品的要求不僅僅滿足于產品本身,全方位滿足顧客需求已經成為一些優秀企業的共識。通過對企業顧客管理繫統的研究,提齣瞭顧客管理繫統的方法,併運用該方法對QH公司的顧客管理繫統進行分析,提齣一些改進措施。
수착아국시장화진정불단추진,고객대산품적요구불부부만족우산품본신,전방위만족고객수구이경성위일사우수기업적공식。통과대기업고객관리계통적연구,제출료고객관리계통적방법,병운용해방법대QH공사적고객관리계통진행분석,제출일사개진조시。
As China's market-oriented processes continuously push forward, the demands of customers to products are not only satisfy with product itself but also comprehensive needs, which have become common sense for some outstanding enterprises. Through researching on customer relationship management system of enterprises, the authors put forward methods of improv- ing customer relationship management system. Finally, the authors analyzed QH customer relationship management system, and put forward measures of improving the system by using above method.