CAJ | 학술논문

文化形成品牌,品牌形成价值,湘西的山水旅游已经打响,但文化品牌旅游还显得无力。重塑神秘湘西旅游资源品牌已经成了当前经济的新增长点,湘西神秘文化不在道教文化,不在佛教文化,也不在儒教文化,而在五溪大地的巫傩文化。抓住＂文化强省＂政策机遇,利用文化创意设计产品,重点重塑湘西神秘文化——五溪巫傩文化,充分借助五溪巫傩文化,合力营销升级,打造＂怀化独有、湖湘特色、中国风格、国际气派＂的神秘湘西旅游资源品牌。
문화형성품패,품패형성개치,상서적산수여유이경타향,단문화품패여유환현득무력。중소신비상서여유자원품패이경성료당전경제적신증장점,상서신비문화불재도교문화,불재불교문화,야불재유교문화,이재오계대지적무나문화。조주＂문화강성＂정책궤우,이용문화창의설계산품,중점중소상서신비문화——오계무나문화,충분차조오계무나문화,합력영소승급,타조＂부화독유、호상특색、중국풍격、국제기파＂적신비상서여유자원품패。
Culture breeds brand,which in turn breeds value of products.Landscape touring in west Hunan has been initiated,but the potential of cultural brand is to be tapped.Remodeling the mysterious tourism in West Hunan has been on the agenda,which will surely contribute to the economic growth.West Hunan boasts mysterious culture in Taoism,Buddhist culture as well as in the Confucian culture,of which the witchcraft of Huaihua is the most typical of its kind.By taking the advantage of preferential policies of revitalizing Hunan culturally,we attach great importance to the creative design of products,focusing on remodeling mysterious culture of west Hunan,esp.Huaihua witchcraft culture.Joint efforts should also be made to promote marketing and to foster uniqueness in developing tourism resources.