科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2012年
17期
29-29,58
,共2页
营销道德渗透%中职%学生%营销教学
營銷道德滲透%中職%學生%營銷教學
영소도덕삼투%중직%학생%영소교학
marketing ethics%penetration%secondary vocational%student%marketing teaching
一名优秀的营销人员要掌握丰富的营销知识，具备出色的营销能力，更要具有高尚的职业道德。中职的营销教学不能仅满足于向学生传播专业知识，更要注重职业道德教育，寓德于教。因此在营销教学中采用适当的方式进行营销道德的渗透，教育学生树立正确的营销道德观念，是营销教育者的责任。
一名優秀的營銷人員要掌握豐富的營銷知識，具備齣色的營銷能力，更要具有高尚的職業道德。中職的營銷教學不能僅滿足于嚮學生傳播專業知識，更要註重職業道德教育，寓德于教。因此在營銷教學中採用適噹的方式進行營銷道德的滲透，教育學生樹立正確的營銷道德觀唸，是營銷教育者的責任。
일명우수적영소인원요장악봉부적영소지식，구비출색적영소능력，경요구유고상적직업도덕。중직적영소교학불능부만족우향학생전파전업지식，경요주중직업도덕교육，우덕우교。인차재영소교학중채용괄당적방식진행영소도덕적삼투，교육학생수립정학적영소도덕관념，시영소교육자적책임。
An excellent marketing staff should possess a wealth of marketing knowledge and have excellent marketing skills, but also to have a high professional ethics. In the post marketing teaching is not only satisfied with the dissemination of professional knowledge, but also to focus on professional ethics education to students, apartment Germany to teach. The penetration of marketing ethics marketing teaching in an appropriate manner to educate students to establish a correct concept of marketing ethics is the responsibility of marketing educators.
