CAJ | 학술논문

女性消费的运作逻辑，是以“身体”为载体所展开的符号消费逻辑。就其表现形态而言，是“有关身体”的消费；就其内在实质而言，是“拥有这个身体”的女性对于它所附载的符号意义、文化价值，如“美丽”和“身份”的追求。一方面，女性消费展示着现代女性的个性、独立与成功，另一方面，受到大众媒体的诱惑，女性过分追求彰显社会地位与身份的炫耀性消费、奢侈性消费，以及为家庭、为孩子、为男性而进行的遮蔽自我的消费，以致陷入了异化状态。确立女性自主性、可持续发展的消费伦理价值观，呼吁女性不要把消费视为人生的全部，是克服女性消费异化的有效途径。
녀성소비적운작라집，시이“신체”위재체소전개적부호소비라집。취기표현형태이언，시“유관신체”적소비；취기내재실질이언，시“옹유저개신체”적녀성대우타소부재적부호의의、문화개치，여“미려”화“신빈”적추구。일방면，녀성소비전시착현대녀성적개성、독립여성공，령일방면，수도대음매체적유혹，녀성과분추구창현사회지위여신빈적현요성소비、사치성소비，이급위가정、위해자、위남성이진행적차폐자아적소비，이치함입료이화상태。학립녀성자주성、가지속발전적소비윤리개치관，호우녀성불요파소비시위인생적전부，시극복녀성소비이화적유효도경。
Operation logic of female consumption is the symbolic consumption logic of the body as the carrier , whose forms of ex-pression is the body consumption, and whose intrinsic essence is women owning the body to pursue symbolic significance and cultural values, such as“ beautiful ” and“identity ”.On the one hand, female consumption displays personality, independence and success of modern women, on the other hand, under the mass media's temptation, conspicuous consumption and luxurious consumption of fe-male excessively pursuing the highlight social status and identity , as well as consumption shading self for families , children and men, all are caught in a state of alienation .The effective ways of overcoming alienation of female consumption are establishing female auton-omy, sustainable consumption ethics values, and calling for women not taking consume as all of their lives.